This year's Double Ten design is U-G-L-Y and it ain't got no alibi

 

No, not this. This is actually pretty cool -- it came from here -- and I'm in favor. No, no, the 2024 National Day logo looks exactly like a design for the Republic of China, not Taiwan. It's also an aesthetic monstrosity:

IT UGLY.

If you immediately clocked this as a KMT "Chinese identity" throwback, you're absolutely right. Although I did not actively know that the design committee is organized by the Legislative Yuan and chaired by the speaker, I subconsciously inferred it from this absolute blight on the eyeballs. The legislature is currently controlled by the KMT, so even though the DPP is the "ruling party", this looks like something your crotchety grandpa who shouts that you call yourself Taiwanese because "those 太綠班 brainwashed you kids" would wear on a t-shirt he got for free and wore for the next 17 years.

Maybe it's the subliminal messaging from the giant "H" in the center, that some have already compared to the old Han Kuo-yu bomber jackets. 

Maybe it's the return to the ROC-flag inspired blue and red, or the plum blossom that just doesn't seem to be sitting quite right in the center: I can't quite pinpoint why it looks wrong, but I'll offer a few thoughts on that below. Maybe it's the failure to mention Taiwan in Mandarin, referring to it only in English. 

Just kidding -- it's all of these things. And yes, there's been an obvious design shift based on who runs the committee: 

From here

Seriously, it screams "a government committee designed this", which is exactly what happened. As a commenter below pointed out, it's got big Iron Cross energy, though that's probably unintentional. It's giving "we got super fucked up and watched old Practical Audi-Visual Chinese videos all night". It's giving "Taipei is the capital of Chinese Taipei". It's giving "I fed an AI a steady diet of TVBS for six months and then asked it to design a logo."

Actually, while I didn't feed an AI months of TVBS (not even AI deserves that), I did ask it to generate some designs based on the typical parameters for these logos. Perhaps my prompt engineering could be improved as it kept defaulting to circles, not double tens, but here are a few that made me chortle:

AI seems to show a similar level of commitment to the CCP as the KMT does, but remember, AI isn't sentient. Anyway, I think that thicc-bottomed sun in the bottom left is actually a better logo than the one the government actually unveiled. 

As with the KMT, the AI generator likes big suns and it cannot lie:

Also a fan of the retro zero: 

Artificial intelligence creates even simple characters like 十 about as well as a tattoo artist on one of the seedier Jersey Shore boardwalks who misread the dose on his edible. And yet, it still understands the KMT's secret heart: 

...although I'm not sure why it decided that Double Ten needed to imply beeeewwwwbs.

And this one just looks kind of like a stylized butthole, heh heh:

I'll throw in a few more at the end for your amusement.

My favorite part of this isn't the comment about the giant H or that it looks like the Super Mario warp pipes, it's the defensive commentary from the KMT on a design so many people seem to hate. 

I mean, as a Facebook friend commented, beauty is in the eye of the beholder, and perhaps Luftwaffe officers would appreciate the aesthetic. I can think of some dead KMTers with close family ties to the early regime who would love it. But, you know, probably unintentional, right?

Legislative Speaker (barf) Han Kuo-yu called it a "beautiful work" that "carries Taiwan's deepest emotions" -- which is true, if you assume only KMT settlers and their offspring over the age of 60 have emotions.

I also enjoyed this quote: 

Interior Ministry Deputy Minister Wu Tang-an (吳堂安) complimented netizens’ rich imaginations and added that if you look closely, the colors line up with Taiwan’s flag.

He's not wrong exactly, but to see that it imitates the flag, you'd only have to look "closely" if you had glaucoma. 

Wu also said that the theme of 2024's National Day celebrations was "happy birthday to the Republic of China". Okay, but I thought that was the theme every year?

Wu is an absolute comedy machine, by the way. He tied the plum blossom -- a symbol of the KMT, which ran a brutal, deadly suppression campaign for decades under Martial Law -- to "respect for history", and said the blue and red symbolize "different opinions and voices coming together". Sorry dude, but the Republic of China flag that the KMT imposed on Taiwan, which is obvious in the design, isn't known historically for "different opinions and voices". It's known for one voice -- the dictator's -- coming together with his minions and cronies to use the military to disappear, torture and slaughter dissidents. 

According to several sources, the design was created by a team of "passionate young designers". They apparently prefer anonymity, which should surprise no-one. As is common in Taiwan, the committee trotted out "it was designed by a team" to avoid admitting that anyone in particular wasted their parents' money on design school. 

Also, I gotta say, "young designers" created this thing? At some point in my prompt journey I told the AI to make the designs "more retro" and it came up with some ideas that, while very weird, at least looked retro in a cool way. This is the sort of logo you'd see on a mug in your parents' cupboard that you'd immediately donate it to charity. Retro, but it's not a compliment.

Or maybe these designers are indeed "young", if measured on a KMT timescale. You know, the same scale on which Taipei mayor Chiang Wan-an is young (he's 45). 

The thing is, my dislike of the design isn't just because the KMT sucks, the flag is an ugly reminder of a dead dictatorship, and contemporary, democratic Taiwan deserves better than to be forced to swallow a party logo as a national symbol. 

It's also just a bad design. 

I keep looking at that plum blossom, wondering what in the absolute hell is wrong with it. Perhaps the two petals on the bottom and one on top (which is standard) make it look bottom-heavy when it's placed in the middle of that long, slim line. The blue field taken from the ROC flag cutting into the H makes it look off-center, even though I don't think it is. The design lacks balance: this might be the only time I'll ever say that there's too much going on in the left and center, and not enough on the right. 

The whole thing also looks a bit like it's being crushed? Stretching it out on the sides but keepin' it stumpy on the vertical doesn't evoke progress, innovation or the future. It gives "we're trying to expand our influence but are being crushed by the weight of history" -- which I suppose is an apt metaphor for the Republic of China. 

Long 'n Stumpy here also has a certain...je ne sais quoi. Except, oh wait, je very much sais quoi. You could call it Iron Cross, but I'm gonna call call it "I want to take a picture of my junk, but stretch it a bit so it looks normal and less like a chode." 

I'm not sure if the designers wanted the 十十 to look slimmer, or if they were trying to evoke stately columns or...what, but the edges read "serif" and if there's anything that just doesn't work on Chinese characters, even the simplest ones, it's freakin' serifs. 

Personally, although I'm a Century Gothic acolyte, I like a serif in some cases. I enjoy a nice Garamond or Cochin from time to time. I can ride with Baskerville, and if you're looking for something new, Self Modern isn't bad. I don't think they're hopelessly old-fashioned per se. 

But they don't scream "modern and clean graphics" as Wu Tang-an suggests. I see defensive borders, pushing anything new or foreign from the center. Or maybe they're closing ranks, keeping the riff-raff out. A serif is okay in some circumstances, but these absolutely convey the message that the KMT wants you damn kids to get off their lawn. 

That's not even getting into the clunkiness of the design language. It does not evoke. It does not reference. There is no subtle metaphor. It whacks you over the head with a dollar-store baseball bat. It's the difference between the person who references their love of retro sci-fi with hints of chrome and black in their decor, versus the one who hangs a papier-mâché UFO in their living room.

It does not hint at the ROC flag -- there's a literal ROC flag in the motto! Y'know, because the theme is "happy birthday to the Republic of China", which is a totally fresh and innovative theme to have! It's not symbolic of the KMT's Republic of China vision so much as a simple product of it. And I do mean "simple" in the cruelest possible way.

Something about the size, thickness and spacing of the English, compared to the relatively lighter Mandarin is just off. It's too long and fat, which is yet another thing I never thought I'd say. I know that slogans which aren't necessarily sentences sometimes have periods for emphasis, but something about this period feels wrong. Perhaps the phrase is so long that one's brain is tricked into thinking it could be a sentence, but it's not one.

I didn't always love the Double Ten designs created by DPP-led legislative committees. But at the very least they were contemporary. They weren't afraid to look at colors beyond red, white and blue. You could tell someone under the age of 70 had a hand in designing them. With the possible exceptions of 2019 and 2023, if someone gave you a mug featuring one, you might actually keep it. 

That's all I really have to say, so enjoy some more trippy AI designs for "Republic of China National Day". While I like the terrifying birds, the Alien Body Horror Sphere is also rather eye-catching. 

Taiwancore is the new Japandi

A touch of vintage wood, some plants, some funky ceramics and a concrete wall all add up to a tiny Taiwancore moment

Here's something you didn't know about me but might have been able to guess: I have many hobbies, but when I really need to de-stress by hiding in my home curled up on the couch, I binge-watch interior design Youtube. 

Sometimes it's fantastic -- it's given me DIY and space arrangement ideas I would have never thought of on my own. I've learned that the "pop of red" is a bona fide Thing in design right now, and how it can look good.

Taiwancore includes plants and natural materials but can incorporate mid-century modern design (or imitations of it), smooth hard materials such as terrazzo and even faux leather

It's not all worthwhile, however. Even the more engaging creators pore over the same advice about, say, lighting plans, rug size and curtain length. A lot of it boils down to "elevating your space" by simply spending more money. Do you want furniture and floors that look good and will last? Spend more money on floors and furniture! 

The oeuvre does one thing right, however: I've absorbed quite a bit about different design styles and how to approach them. Take "Japandi" for example. It's a made-up word but accurately describes a warm, minimalist, organic style that finds a connection between the clean lines and pared-down aesthetic that is popular in both traditional Japanese and Scandinavian (Scandi) styles. Both rely on neutral colors and an edited look -- that is, having less stuff -- but can be cozy or incorporate a bit of funkiness, whether that's an unexpected color or, say, twisted tree branches or a big weird vase. 

You know Scandi, you know Japandi, but do you know Taiwancore?

The term describes fairly well the style that many upwardly mobile Taiwanese aspire to: perhaps recently free of the clutter of their parents' homes, which may be stuffed glass-fronted wall units full of things nobody uses, boxes in the corner and plastic where plastic simply shouldn't be, so many people I know in Taiwan want light woods, warm neutrals and fewer possessions. 

Take this popular sofa from the Taiwanese maker AJ2, which I happen to be lusting over. When I talk interior design with students and friends, this commercial seems to capture their dreams. I get AJ2 ads that offer "city living, beige vibes". I'm the least beige decorator I know -- my home office is electric purple and fire engine red -- and yet I want their damn sofa. Which means that their ads are good, and capitalism is inescapable.

AJ2 seems to take a lot of style cues from Muji, which is quintessentially minimalist Japanese and also popular in Taiwan. I don't want to talk much about Muji, however, due to allegations of forced labor in their supply chain. 

Or consider this tour of celebrity Chen Zijian/Retina's (視網膜)'s home. It doesn't just scream Japandi -- it's straight-up Japan. Not everyone wants such a literal interpretation, but incorporating overtly Japanese elements into design is very popular in Taiwan, for both historical and contemporary reasons. 

Taiwancore is fundamentally Japanese, but can include a touch of the weird or out-of-context

Japanese design also suits the Taiwanese environment, not only because there are still many old Japanese-era houses to take as reference points, but because high-quality durable natural materials do well in this climate, whereas thick rugs and particle board don't. There's a reason why maintained or restored Japanese buildings, despite being decades older, can remain lovely and even inhabitable, whereas the junk built by the newly-arrived KMT is falling apart and looks like crap no matter how much work you put into it. 

Taiwancore does not require Chinese design elements, but vintage Japanese and early 20th century elements are major reference points

There's another style in Taiwan, though, that is popular across commercial spaces, from boutique hotels to twee cafes. I would like nothing more than to see it creep into residential design, and perhaps it already is. 

Taken from the recent popularity of interior design buzzwords like cluttercore, Barbiecore and carnivalcore -- as well as their antecedents, such as normcore and cottagecore -- I would like to officially dub this particular style Taiwancore.

But what is Taiwancore? When I posted about it on social media, not everyone shared my vision of what is and is not part of this style. It's not the same as "your grandma's house", because while I can't speak for Gen Z, the Millenians and Gen X Taiwanese I know aren't at all interested in their homes looking like Sunday at Auntie Chen's in Yunlin. 

It's something a bit more than that. More modern, more pared-down, more relaxing and aesthetically pleasing.

What I'm about to say is of course just my opinion about the design elements behind Taiwancore, which is a term I made up, not a real thing in any official sense. I'm not a designer, and I don't speak for all of Taiwan (or any of it, really). I speak for me. 

Perfect Taiwancore: terrazzo, wood-frame furniture, milk and textured glass, big windows, white walls, vintage lamps, plants and a shoe rack. From Sunnyday House homestay in Hualien.

Taiwancore may draw its base inspiration from Japanese design, but it doesn't stop there. I'd argue it's just a bit more cluttered, more reliant on the use of plants, and quite a bit more colorful. 

I would say Tainan is both the spiritual and literal home of Taiwancore, and has the biggest concentration of it. All those creatives who decided Taipei was too dour, expensive, and full of old people with crappy opinions who moved to Tainan to do their thing have really contributed to this. That said, you can find examples of it across Taiwan. For instance, here are several fun cafes and restaurants in Miaoli -- yes, Miaoli -- that embrace the style. (The post is pre-pandemic so I can't guarantee they're all still open).

Taiwancore is more than just a way of decorating that happens to have originated in Taiwan, which can be used to describe the interiors of many popular cafes and restaurants. I'd call it a design style for two reasons: first, it's recognizable and cohesive. There are principles, and you can design according to them. 

Wood, woven materials, concrete, terrazzo, vintage amber glass and a dog: classic Taiwancore, and each has its cultural place.

Secondly, it's tied to Taiwanese culture and identity. After successive waves of colonization over the centuries, from the Dutch to the Qing to Japan to the ROC, and decades of the KMT telling Taiwanese they are merely a subset of some Great Chinese Nation and do not have their own culture, a Taiwan that has discovered itself, taken note of its distinct culture evolved from multiple roots -- which include but are not limited to Chinese cultural heritage -- design elements that may not seem meaningful at first glance actually do carry some weight. 

Tile and polished concrete are such common building materials that of course they'd have an impact on the style. The climate helps the whole plant-based element. That bright cyan color can be traced to its heavy use in the 1950s. Design icons, from blue and white sandals to blue, green and red shopping bags to mullet roe and milkfish, have turned into totems or even shibboleths (in that they are also items in past and current use) distinguishing Taiwan as a cultural entity. 

And, of course, when one looks back on Taiwanese colonial history, and Japan -- as horrible as the Japanese empire was -- seems to have been a better deal than what the KMT pushed on Taiwan -- of course the reasons for the heavy Japanese influence become apparent. Or perhaps Japan left behind so much infrastructure that it's made its way into contemporary design style just as concrete and tile have.

At Daddy & Mommy in Houlong, Miaoli, you ring a temple demon bell to get the boss's attention -- a more intentional connection between design and culture.

Yes, this is culture. Culture is so often too narrowly defined by just a few of its aspects, such as literature, traditional dress, cuisine and music. Those things matter, but culture is better defined as how a group of people make sense of the world in identifiably similar (though perhaps not exactly the same) ways. That includes things like how climate impacts your daily life, how you relate to your living space and objects that immediately convey a sense of 'home' or 'daily life' to those who recognize and use them. It includes how history impacts lives today.

Interior design is an outgrowth of culture -- which you can see in all sorts of styles, from Scandinavian to Japanese to Early American (which in its worst form might be called Coloniawful) to Mediterranean to, yes, British design. How houses are built is part of culture. That American houses tend to use wood frames but Asia has gone all in on concrete is part of culture. That Mediterranean style leans on blue and white but India prefers a rainbow of Dayglo colors is culture. What we put in our homes and why is culture. Intentionally repurposing and restoring old spaces after decades of tearing them down is culture. Taiwancore is culture.

The restored aesthetic at Sun Hong Ho in Tainan, complete with colored glass eight-sided window.

 

Polished concrete walls, textured glass, a pop of blue-green, plants and even a Taiwan map: not your mother's house, but excellent contemporary Taiwancore at Reinstatement in Houlong, Miaoli

It is very vintage-inspired and relies on heavy use of bamboo, wood and woven materials, which in a sense gives it elements of boho style (or, as that word has been called offensive as it comes from "bohemian" meaning Romani-inspired, "global eclectic"). 

This is perhaps a bit too literal (and literally old) for Taiwancore, but the reference points are there

This doesn't mean grandma's deeply uncomfortable cherrywood sofa with the thin, scratchy cushions; nothing can make that look good. But it does mean wood-framed and rattan furniture, old bookcases and curated antique items. Nothing screams Taiwancore more than a vintage or vintage-inspired chair on a terrazzo floor, next to a big window looking out on a slightly wild green garden. On a side table or the windowsill, perhaps there are a few interesting books and a textured ceramic vase.

Pops of color (although colored walls are unusual), terrazzo, wood and a touch of clutter: excellent Taiwancore from Bar Home in Tainan

Other popular materials include terrazzo, preferably authentic or original to the space and polished concrete. The old-style textured glass with bougainvillea or star patterns is prized rather than thrown out (and as a result the cost of secondhand windows has gone from "almost nothing" to "surprisingly expensive").

Polished concrete, even on walls, lends an industrial element to some Taiwancore.

There are other vintage elements that are either key to the style, or could be. Older iron window grilles are very much a part of this style, but I haven't seen those old-style terracotta tiles coming back, but I think they should. The same goes for vintage Majolica tiles, although they sell well in the collectors' Facebook groups I'm in. Majolica-inlaid stools and side tables would work perfectly with this style. Less expensive patterned tiles, however, have seen a resurgence -- commercial spaces, at least, seem at least somewhat more interested in preserving them than tearing them out.

Old style tiles and a Taiwan Independence flag at Chan Shifan, a popular Taipei eatery

Neutrals are a big part of the style, especially considering the use of wood, bamboo, rattan and polished concrete. Linens and undyed canvas are right at home in this style, and can even be paired with, say, faux leather.

That said, Taiwancore can and does include more color than you'd expect. Taiwancore is very good at the "pop of red" and incorporation of blue and white, given the Chinese influence. Green comes in through the profusion of plants, if not in the house, then just outside it. The bright aqua or cyan color I once wrote about is a part of the style, especially when paired with red, but actually seems to be on its way out a little bit: a few years ago, every new cafe seemed to have a false wall made of reclaimed wood or windowpanes, and parts of it inevitably included the cyan color one sees everywhere, especially on old window casements. They're less popular now, but I'd love to see cyan come back in other ways -- paired with red for a more traditional look and eye-catching contrast, or in a more unexpected place, such as textiles. 

Textured glass, pops of color such as red and cyan and window grilles are key elements of Taiwancore

Wood, textured glass, window grille, natural materials in the blinds, and a pop of red: Taiwancore at its finest

In fact, textiles are already a popular way to add color, from vintage '70s knits that use hot pink, green, yellow, orange and brown to contemporary patterns by Taiwan-based companies like inBlooom and Gimgoanheng. While inBlooom tends to feature traditionally Taiwanese designs with a more muted or pastel palate, Gimgoanheng dives straight into color, including a blue/green/red shopping-bag inspired pattern that I absolutely love. Those shopping bags are making a comeback, and I especially like seeing the color palate in new contexts.

The only place where color doesn't often make an appearance is on walls: whitewashed, polished cement or wood paneled walls can all be found in Taiwancore, but not so much walls painted a color. While I'd like to see that change (remember, I'm a "let's paint it electric purple" type of person), I suppose this allows brighter colors in textiles and tiles to be more of a focal point.

Plants are indispensable to Taiwancore, even if they're outside

One could say that Taiwancore is a confluence of traditional Japanese and Chinese design, and in a way it is. I'd argue, however, that you can take the Chinese influence out of Taiwancore -- lean less on, say, the reds, golds and the plants in mismatched blue and white ceramic pots -- but removing the Japanese influence is simply not possible. That Japaneseness can be paired with other things, like furniture that leans more mid-century (in fact, Mid-Century Modern chairs and tables work very well), or accessories that reference Art Deco and the Jazz Age, or a more organic-hippie look (think baskets and creamy canvas reusable shopping bags). It cannot, however, be ignored. '

Taiwancore can include elements of Chinese design, but the vintage elements and emphasis on plants are more central.

Taiwancore embraces vintage dishware, deep jewel hues and unusual or curved shapes -- it's not all Japanese neutrals and light woods

Speaking of the 1920s, I've actually seen more Art Deco elements enter the style in recent years, which might be due to the Japanese influence present in Taiwan in that era, or because Art Deco is regaining popularity now. Some of my favorite restaurants and cafes in Tainan have been leaning hard into brass curves and jewel tones, perhaps through an unexpected pop of peacock blue, or inspired by the green glaze of traditional ventilation tiles.  

A pop of blue, a funky shape, ceramic -- all elements of Taiwancore even in the smallest accessories, like this soap dish.

If you want to break up the neutrals, grass, lime, bottle green or green glaze are all good choices for Taiwancore colors. Any green or blue will do, though.

Again, notice that this isn't exactly the same as simply old-school Taiwanese interiors that you might see at someone's parents' house. You know what I mean: the cherrywood, overstuffed faux leather sofas, scratchy white lace antimacassars, "bunch of stuff" on the coffee table, including some candy and a box of tissues. The heavy beige curtains with floral patterns and perhaps edged with fringe or little puffballs. The tile floors and perhaps even tile walls, even in the living room. I suppose the tiles are easier to clean, especially when the refrigerator is also in the living room.

That is perhaps another, older version of Taiwancore, and elements can be taken from it. Artfully placed blue and white plastic sandals on your (non-tile) floor. A touch of faux leather, but not quite so worn out and overstuffed, and certainly not blue. Perhaps your parents' slightly ugly side table, but without the Bunch of Stuff. Just a touch of clutter: we're not going for perfect minimalism here. Shoe rack by the door -- after all, that's functional. But the decor pieces are more likely to come from grandparents' farm than your parents' place that they decorated in 1982 and never changed.

This advertisement featuring a pun referencing buckwheat milk and boobs is both funky and fundamentally Taiwancore -- not for the pun, but for the art style

Organic shapes are also an under-appreciated element of Taiwancore. Plant shapes are present in the style, from the patterns in bougainvillea glass to the leaves and waves popular in Japanese design. Curves matter too, whether from mid-century style chairs or, for those who lean hard into old-school furniture, tree trunk tea tables, tea trays and wooden baskets.

If you're lucky enough to have a round or otherwise interestingly-shaped window, all the better. If not, embracing geometry also works: a vintage hexagon or octagon window is a nice touch, if you can get it. Stuck with squares and rectangles? I've been seeing hexagon and octagon coasters and trays, too. The hexagon is probably a global trend -- Millenials loved it. Octagons are perhaps more of a nod to eight-sided bagua (八卦) from Chinese culture.

Rattan lends itself well to this; nothing brings in curves quite like a vintage bentwood rocking chair. One of my favorite Tainan hotels has a room that features such a chair. I covet it.

All this to say, Taiwancore is unique, and its underlying design principles -- organic and plant-based elements, vintage furniture, Japanese roots and less fear of color than some design styles -- are identifiable and worth consideration. And while the decor elements one more immediately associates with Taiwanese homes, such as uncomfortable wooden furniture, plastic-topped tables, white tile floors and heavy beige curtains. 

Taiwancore is your grandparents' vintage, not your parents

Unlike those outdated living spaces, Taiwancore embraces color, wood, cool and smooth materials, funky shapes and patterns, connections to the outdoors thanks to big windows and lots of plants, and a reference point that dates from long before heavy beige curtains became a thing.

A colorful antimacassar, faux leather sofa, bamboo blinds and plants at Tainan's Chung Fu Inn (also note the false wall made of white abacuses, because Taiwancore embraces funky elements)

Not modern Taiwancore, but the tiles, plants and Mt. Fuji window grille are all popular elements

A reclaimed wood built-in at Good Food Good Times in downtown Miaoli

Unadorned white walls and neutral woods allow the patterned vintage tiles to stand out, and note the plants visible from the windows at Cafe Kokoni in Tainan

Lime green, old brick and concrete, bentwood chairs, hanging vintage-inspired lamps at Cheng Kang Noodle Bar in Hualien

Don't forget the heaps of plants and the pops of color -- at La Belle Maison in Anping, Tainan

A bit literal for contemporary Taiwancore, but the brich, tile and funky shapes -- from the peaches to the wood elements -- are all part of the style.

Big windows, plants, terrazzo and wood at Daddy&Mommy in Houlong, Miaoli

Brick, plants, wood, ceramic and pops of color in blue, green and red

Red tiles -- I'm telling you, that pop of red -- plants, concrete and an eight-sided door at Reinstatement in Houlong, Miaoli

A big window, plants, vintage chairs and a touch of industrial chic at Follow Green in Tainan

Vintage chairs, wood, old glass, a big door, pops of red and green with a little clutter and a touch of Chinese decor at Cafe Bar in Tainan