Ah, Taipei district elections.
The Chinese language has a proud history of puns - word play is considered one of the highest forms of comedy and wit, and while I question any "wit" that's based on a pun, since it's more difficult to pun effectively in Chinese (at least for me), I can sort of almost be OK with it. I will even do it sometimes, to which those who have heard my "下很大!" joke on rainy days can attest.
Well, as a friend of mine noted, Presidential candidates have the money for professional staff to come up with their witty lines and groan-worthy puns - that's how we got "馬上改善經濟“ (actually not sure it said "gai shan" - it was years ago during the Ma/Xie election). It means "Immediately improve the economy". For those who don't speak Chinese, "Immediately" is "馬上", which also means "on the horse", and now-President Ma's name is the same "Ma" as "horse". And of course those ads had pictures of President Horse riding...a horse. Ha ha. Oh, you slay me. (Ba-dum ching!)
District candidates...don't have that money. As you can see here:
(I do love the super-feminine Yeh Linchuan poster on the ubiquitous blue truck with the ubiquitous undershirt wearing dude driving it).
I originally mistranslated this poster as "(Yeh Lin) Chuan comes out to love" because, as many of you know, I am capable of heroically misusing the "把" construction. I was corrected: his name is used as a pun here. The "chuan" of "Linchuan" is added to the phrase to say "Take the love and send it out".
Aww. Peace, man. Love yer scrolling purple characters. I think you should add a few more flowers, though.
Then there's A-Yu, who, instead of the usual tissues or notepads (I still have my "Ma and Siew" notepad. I drew devil horns on Ma and have him saying "I love China!") has been giving out face masks:
Sigh. I mean, it's cute & all, and Americans do it too, even if our candidates don't do it themselves ("Obama-rama" or "That's my Bush!" anyone?). But I feel like you either need to be truly witty or hire someone who is, or you get kind of clunky puns like the ones above.
(BTW, simply because I lean green with a dash of brown, I'd vote for A-Yu if I could vote here).
No comments:
Post a Comment