Asian Boss interviews political party officials in Taiwan and doesn't disclose that fact

KMT official Eric Huang (黃裕鈞) being interviewed by Asian Boss, who didn't disclose his position. But hey, at least he calls Taiwan a country!

After the last debacle with Asian Boss, I was hoping I'd be done forever with them. Vox pop interviews aren't a very good way to gauge public opinion, but I'd hoped they'd learned their lesson after the last time they set up a fake "street interview" with a deep blue Youtuber and got caught immediately. We know they use these tactics because the videographer they tried to hire for that interview talked openly about how Asian Boss approached them and what they were trying to do. 

The next video they released from Taiwan didn't include any set-up interviews that I could find. It wasn't a particularly good video, but as far as anyone can tell it was all above-board and done mostly ethically. The worst I could say about it was that the translations in some cases were a bit off, and didn't wholly accurately express what the people interviewed were trying to say.

This latest video, however, contains a huge disclosure issue. One of the first people to appear on the "vox pop" video about mandatory military service in Taiwan is the KMT Deputy Director for International Affairs Eric Huang (黃裕鈞). You may remember Huang for being tasked recently with reopening a KMT party office in the United States.

Huang posted the video quickly to his Facebook feed and admits he was the person in the video (between the mask and different haircut, it was difficult to tell at first). 

He also insists he was approached randomly on the street near his home in central Taipei, and that he disclosed to them that he worked in politics. 

The fact is, I can't prove that either of these statements is untrue. All I can say is that it seems implausible for a busy party official most well-known for a job that requires him to be in the US frequently to not only be stopped randomly, out of all the other pedestrians they might have picked, and that we already know -- from the link above -- that Asian Boss has created fake street interviews before. 

The question, however, is whether it matters.

The problem with this isn't that Huang appeared in a video. While the difference between seeking someone out and passing them off as a street interview is pertinent, even if it can't be proven beyond a doubt, it's still a major problem on the part of Asian Boss that they interviewed someone who is (was?) slated to be the KMT's deputy representative in Washington (apparently he's only back in Taiwan to get that set up). Rumors are that he might instead run for city councilor in Taipei. It doesn't really matter -- he's a well-known KMT figure in the news and Asian Boss did not disclose that fact.

Whether this was indeed a random meet-up (again, implausible) or a planned interview, Asian Boss certainly knew of Huang's position in the KMT and said not a thing about it. They treated him like an ordinary citizen with a non-political job.

That is wrong. It's unethical. It's presenting a false narrative. 

Asian Boss got caught doing this before, and should have learned that if they're going to make mediocre street interviews in Taiwan, at the very least they have to actually do random vox pops. Apparently they also need to be reminded that they can't interview people they know are political party officials -- again, random or not, Huang says he disclosed this -- and pretend they're just anybody. They're not. Unlike, say, a schoolteacher, software engineer, accountant, designer or fry cook, the job of a political official actually matters in this context. 

From an ethical standpoint, one does need to disclose such things. So why didn't they? Do they want to keep ensuring that they get their desired amount of pan-blue viewpoints? Do they want to push a particular consensus view but can only do that if some interviews are not entirely, honestly disclosed? Why?

Seriously, Asian Boss. Why? If your goal, as you often state, is to platform Asian voices without political bias or agenda, why don't you actually do that?

And why, exactly, does Asian Boss keep doing this with pan-blue people, whether they be Youtubers or party officials, but never even things out and interview pan-green ones? They could easily do both, as long as they disclosed that fact. It's suspicious that this behavior only flows to one side of the political spectrum. Perhaps it tells you something about Asian Boss's own biases.

I have to admit that nothing Huang actually says in the interview is that bad. He calls Taiwan a country and clarifies that it would never do anything to provoke a war. Of course, the KMT's idea of actions that should be avoided lest they "provoke a war" doesn't exactly line up with my opinion, as they often use it as a cudgel to criticize any acknowledgement that Taiwan is already independent -- but that's beside the point. Huang himself has been called somewhat 'better' and 'more enlightened' than the dark blue oldsters that occupy many party positions, and while I am sure there are many things we don't agree on, but they're not on display here.

Frankly, what he says here is reasonable enough that a friend of mine wouldn't have noticed he was in the video at all if he hadn't recognized him, and I wouldn't have recognized him (again, between the mask and the haircut, it's not very obvious) if he hadn't posted about it himself on Facebook. 

Asian Boss, however, needs to do better. Their actions in Taiwan are suspicious enough that their entire global operation should be called into question, and their videos from other countries also checked for these sorts of issues. If they do this in Taiwan, how can they be trusted not to do it elsewhere, too?

They need to disclose who is in their videos, if their job is relevant. Eric Huang's job is relevant to the questions being asked. If they're going to make middle-brow videos in Taiwan, at the very least they have to do so ethically. 

Or they'll just keep getting caught.

Insider testimony: Asian Boss frustrated they couldn't find Taiwanese with their desired viewpoints, causing local video producer to "nope out"

Since my last post regarding the Asian Boss video "What do Taiwanese think of China?", I've been able to speak to someone who almost got involved in the project, only to pull out because he didn't want to be a "propaganda shill" and felt the work was "journalistically unethical". 

Here's a summary: Asian Boss didn't just decide to seek out a pro-KMT viewpoint and present that as a street interview. They did all of the filming but felt that the video had too many "green" (pro-Taiwan, wary of China) viewpoints, so they wanted another blue viewpoint "to give a balanced view". They didn't want just any deep blue perspective: they wanted it to be filmed in an area where young people hang out, and implied he wanted a younger-looking person to deliver this opinion. They did not want to spend any more time filming people that didn't have the opinion they were looking for, but rather to "pre-screen" interviewees and reject anyone who didn't have the desired political views.

In the end, it was too hard to find someone like that, so they went with 柴Sean你說, the Youtuber mentioned in the last post. 

How do I know all of this? I spoke with Christopher K. Young, the independent video producer they originally spoke to about obtaining such footage. He agreed to let me publish his story, with his name, to clarify exactly what happened with that video. 

Christopher is the admin of the Filmmaking: Taiwan Facebook group where one of the founders of Asian Boss first posted the request to film "an interview" on December 2nd. As he films with the requested equipment and can outsource projects to his own people, he also messaged the poster to discuss the project -- a field camera and reporter to "hit the streets for 5-6 hours" to get the desired interview.

 
Talent was suggested and a rate agreed upon, but there were caveats. Much of the rest of the conversation took place on a call. 

"I wasn’t just to hit the streets and take interviews. I was to only accept interviews with pro blue opinions. I told him I felt that was journalistically unethical and was going to put my reporter in the position of having to engage people in needless confrontation," Christopher told me. 

The person from Asian Boss said they already had "a bevy of green interviews and desired some blue interviews to give a balanced viewpoint," in Christopher's words.

Specifically, Christopher -- or the reporter he was going to send -- was being asked to pre-screen interviewees because they didn't want to pay for field time recording interviews they felt they couldn't use.

Christopher then suggested pre-arranged interviews, as asking a reporter to stand on the street asking passerby for interviews but saying they're no longer interested upon hearing the interviewees are green is "asking for a fight". 

Which is indeed true. Could you imagine standing on a street in any Taiwanese city (even Miaoli!) asking for vox pops on Taiwanese views of China but turning away anyone who offered up a viewpoint that wasn't pro-KMT or pro-China enough? 

They were asking for even more trouble given their other desired parameters for this interview. "I told him I could see if I could find such an interview in an oldies park or something," Christopher said, "but he’d heard of 西門 [Ximen, a popular LGBT-friendly area where Taiwanese youth might hang out] and wanted us to go there."

Again, can you imagine going to Young Gay Bar Central and saying 'hey I'd like some street interviews but only if you support the KMT'? Beyond the confrontations that would certainly ensue, could you imagine how bad that would look for you, and how unlikely success would be?

Asian Boss insisted, again in Christopher's words, that it "had to look like a street interview", at which point he turned down the project. 

"I noped out," he said.

"I told him I could tag the videos that have the opinions he was looking for, I can understand that, but that if no blue opinions could be found, that such would be representative of what Taiwan looked like from a political standpoint, especially considering the demographic he wanted me to mine," Christopher continued. 

That said, the decision not to work together was not entirely one-sided. " If I’m being completely fair, the decision to not work with one another was mutual," Christopher said.

"Ahead of the last call that we had, he claimed he was giving thought to his methodology and I therefore was on standby to see if how they were going to approach the video was going to align with my views on a journalistically ethical, or at least conversationally unconfrontational, interview process."

In my opinion, Christopher is exactly correct: if you go out and interview younger people, and what you get are mostly green-leaning opinions, then that's simply what people think. It would still be anecdotal, but without doing methodologically sound research with a sufficient sample size, it would be as close as a street reporter could possibly get to the truth. The consensus. The balance. 

Injecting something different into those results -- something you have to search for, even post on Dcard to beg for -- is manipulative. It's not balance: it's a false narrative positing that these views are more common among younger people than they actually are. 

"He and I were both clear that he was going to have to dig deep to find a young blue opinion and I was to make it look like a street interview, which I wasn’t okay with, so I passed," Christopher added. 

At that point, Asian Boss told him they were going to with the Youtuber they'd found, but would still like to hire his reporter to do the filming. He connected them and then removed himself from the situation.

When discussing this arrangement, Christopher added: "I even expressed to [my reporter] my doubts that things...were going to work out, and wanted to confirm whether or not she wanted to work with them on their own....I didn’t want it to cost her a paycheck based on adherence to my personal principles."

Presumably, that interview took place as 柴Sean你說 was indeed interviewed and the video came out as planned.

It was indeed shot outdoors and perhaps could have passed for an interview of a random pedestrian in a park, but it seems the reporter did their job too well, offering a higher-quality visual product than the other street interviews. 

That said, if something about the Youtuber stood out, it wasn't just that it was a better video, shot in good light at a flattering angle. His views truly are outside the mainstream, and he seemed all too ready to discuss them in eloquent detail. Frankly, I'm surprised he didn't come prepared with a PowerPoint.

Now, you know how it happened. There's even some inkling as to why. What people actually think -- the general consensus among Taiwanese, especially the youth -- isn't "balanced" enough for Asian Boss. Instead, they feel the need to project a false narrative of what views are common or mainstream among this demographic and the populace in general. 

You can tell they were constructing that story themselves by some of their translations. For example,  Daniel Ku notes in his reaction video, they translate "unification" (統一) as "reunification", when that's not actually what the term means. 

In short, they didn't like that the spectrum of views they found in Taiwan leaned greener than they'd like, so they 'added' blueness to create the story they wanted to tell.

The story they wanted to tell. The viewpoint they wanted to disseminate. The spectrum, the range, the balance of views of average Taiwanese? That was all right there on the street for them to find. They rejected it in favor of their preferred narrative.

Asian Boss had two ethical choices here: go for a 'spectrum' regardless of how popular each view is and do clips from pre-arranged interviews, or do a true vox pop, where what you get is what you get. Doing the former would have required finding someone as fringe green as the Youtuber they found was blue. (Notably, they never tried to find such a person.)

Recruiting a dude because a vox pop didn't return your preferred story and presenting him as something he's not? Not cool. It stood out so much that I wonder if the people who ultimately approved the final product were even aware of how outside the mainstream their plant was.

Perhaps when you're getting high on your own supply of feel-good "balance", you don't recognize when you've gone so far off course that you've actually portrayed something inaccurate?

Christopher ended with this: "He sounded a lot like the speaker in the beginning of the video each time. Big platitudes about how balanced they want to be, that they hope their truth-seeking can in some way help avert war between the two countries...in each instance he was, in my opinion, telegraphing how unacceptable he knew their approach was going to sound."

That video was not an "accurate pulse" of what "ordinary people" think. It was not a neutral report of what they found when they "hit the streets of Taipei". 

And it was not the story Taiwanese actually want to tell -- at least not the ones they found by canvassing the streets. It was Asian Boss's sandcastle. 

Their story. Not Taiwan's.

Yes, Asian Boss planted a deep blue Youtuber and pretended he was a 'man on the street' -- and I want to know why.

Indeed they are.

Update 1/12/22: I talked to the person they were going to hire to do this interview, except he "noped out" when it became clear he was being asked to do something journalistically unethical.

Asian Boss, a YouTube channel that mostly does “vox pop” street interviews of people they say they’ve approached in public, recently came to Taiwan to ask what Taiwanese think of China.

Leaving aside the fact that not even Asian Boss seems to care what Taiwanese think outside of their opinions on China, at least this marks their first serious foray into Taiwan. Or rather, Taipei. They apparently don't have the resources to cover multiple cities.

They film across Asia, sometimes tackling difficult subjects such as the Myanmar coup or the Hong Kong protests, and sometimes doing softball man-on-the-street interviews along the lines of what does the ideal Chinese man look like or what’s fashionable in Taiwan right now. They also do occasional sit-down interviews of specific people of interest to viewers: a model from Myanmar, an American porn star in Japan, the inventor of bubble tea in Taiwan, a defected North Korean spy and more.

Other than the Hong Kong interview, their videos in China come across as far 'softer' than their work anywhere else -- it's all very surface-level, and can kind of feel like folksy Propaganda Lite. If you want to know what's happening in Uyghur detention camps, Asian Boss is not the place to look. 

It's important, I suppose, to humanize people who have to live under a dehumanizing regime, but it sure does make the CCP look better than it is, especially when it comes to mass surveillance. Chances are that if they really went for meaty stories, they wouldn't be allowed to film there at all.

This was the third time they've come to Taiwan that I could find: the other two were the bubble tea and fashion videos -- nothing hard-hitting.

I’m not here to body-slam Asian Boss or chase them out of the country. I don't know what their intentions were. However, a few things seemed off to me as I watched. Then, something I consider a bombshell — a huge problem that undermines the credibility of this particular video and Asian Boss’s reporting model in general. 

The short of it? They planted an interview with a fairly well-known deep blue Youtuber and presented it as a “vox pop” interview, just someone they approached on the street. 

For those who don't know, "deep blue" means very pro-KMT, generally favoring Chinese identity, closer ties with China and eventual unification with China. Some say that should be China as the ROC, but red/blues exist too -- people who would accept unification with the PRC. They are quite rare, however. 

"Deep green" means very pro-DPP, though there are a constellation of small parties and independent legislators that formed independently of the DPP who hold similar views. This side generally favors Taiwanese identity, sovereignty and (eventually) independence. They don't hate China, they're just not interested in being part of it. Most want to hold off on declaring formal independence, though some want it immediately and believe the existence of the ROC on Taiwan is a form of colonization. 

I'm far more sympathetic to the greens -- as I see it Taiwan is already independent, so any formal declarations, if they are needed, can wait until peace is assured -- but my personal views don't matter much. 

The video starts out saying that this video takes “the accurate pulse of the public” with the voices of "ordinary people". This can't possibly be true, as they're gathering anecdotes -- fluffy human interest stuff. It's not data. It's not bad in and of itself,  but it's not an accurate pulse of anything. We have actual research for that.





They then stress that they have no political affiliation, and get started. 

I wasn't the only one who noticed that one interviewee stood out. Something was just off about him -- he had extreme views but that wasn't it. His interview seemed...different. Guess which one?

The other interviewees seem to have truly been filmed under ‘street’ conditions, with noise, bad lighting, masks and foggy glasses, passers-by and the occasional sub-optimal angles. 

The Youtuber in question, on the other hand, was interviewed in a tree-lined park, with excellent lighting, at a 'good' angle with no mask. Nobody walked by. It was as though a space had been cleared for him. He sported a tan or light brown jacket and spoke without hesitation.

This man had views that are far outside the mainstream in Taiwan. Of course, there are people who agree with him, but might be quiet about their views because they know they’re not popular. However, his comments about Taiwan being a “province under the Republic of China”, Xi Jinping being a “calm man” can only be described as deep blue, if not fringe. He's also wrong about a lot of things, but that could be a post in itself.

I originally assumed the best. I figured that this is someone they happened to approach in that time and place, he happened to be well-spoken and ready to expound on his views, and he happened to be the living embodiment of a deep-blue eyeroll. Okay. Some people do feel that way. It’s possible. I think he's ridiculous but he has the right to his opinion. 

Then, someone I know did a simple thing: he typed “Asian Boss Taiwan” into Facebook search, and guess what came up?

The guy in the tan jacket, posting on Facebook about his interview. He’s a modestly successful YouTuber named Sean (柴Sean你說) with over 110,000 subscribers, with lovely content like “if Taiwanese want independence, why don’t they join the military?”, “Taiwanese now identify differently because of the way they are educated under the DPP” and “let’s not trash on Yen Ching-piao’s son, the bad stuff is all his father’s doing”. From the comments, he appears to have a lot of viewers in China. Someone on the side is commenting in Simplified Chinese that Mainland viewers don't care about the abuse of DPP legislator Kao Chia-yu:

His Facebook page is also straight cringe, no chaser -- taking swipes at the residents of Wanhua for no good reason, and calling COVID the "Wanhua Virus":

Update: soon after I initially published this, I was sent this link to a post on Dcard, where someone was asking how to find people with "deep blue views" for a "foreign Youtube channel". They'd done the interviews and felt it was pretty balanced -- they were explicitly asked to provide a "balance" of views -- but they asked him to find someone who represented that deep blue cohort. 

There's a link to a Google form from Asian Boss, and some replies saying he should go talk to old people.

That's more than a little suspicious.

It's also very strange because they asked this person to go find someone with deep blue views, but not deep green ones. There's nothing in the entire video that I'd call fringe or far out of the mainstream. Why just one side? Isn't that unbalanced?

There is a deep green fringe: the "declare independence now" types, the ones who wave "End ROC Colonization of Taiwan" flags. Yes, I happen to sympathize with them far more than the deep blue fringe, but I recognize they're not mainstream. If you want a "balanced" video, why would you include only the deep blue fringe, but not the deep green?

They weren't represented anywhere in this video, so in addition to not being a "vox pop" video, it's not actually "balanced", either -- if that's what you're going for.

I had thought he seemed a little suspiciously well-prepared and ready to present, though I wonder if someone as well-spoken and well-presented  -- good lighting, great angles, pleasant backdrop --  on the other end of the spectrum, closer to my own views, would have stood out as much to me. We all have our biases, so perhaps not. But I like to think the differences in how he was taped alone tingled a lot of people's spidey senses.

On his Facebook post, Sean said he thought it was going to be in English but they ended up doing it in Chinese — that’s interesting, as it implies they think using Asian languages makes the interviews more authentic. (It can, if interviewees are more comfortable in those languages, but it’s not a stand-in for authenticity). Then he himself asked if it was truly okay to interview him and pretend he was just someone off the street — no links to his YouTube channel, no introduction of who he was. 

Can they really do that? He mused. 

To be honest, from an ethical perspective, they can’t — or at least, they shouldn’t. If you say you are doing "man on the street" interviews, the only proper way forward is to stick to that -- you can't plant people and pretend you found them randomly.

It's amusing, though, that Sean, a comparatively small-time Youtuber, was handed a platform that reaches millions, including lots of Westerners. He had a golden opportunity to construct a narrative where his voice is closer to the center, represents the views of many Taiwanese, or is otherwise not a fringe perspective. All he had to do was not post about the fact that this interview was obviously set up, and I doubt we ever would have found him. Either he didn't think about that, or he did but figured he'd never be caught by anyone who mattered.

Perhaps that's still true. How many people are going to watch that video compared to those who will read this post?

It's also interesting that he agreed to talk to Asian Boss, allowing them to set up this lie that he represents a common set of viewpoints, and when doing so discussed how the media twists narratives to suit their own goals -- all while helping the media twist a narrative! 

That said, I might disagree with every opinion he has, but at least he pointed out that it's not great to seek out a Youtuber and then pass him off as some random pedestrian. Sean seems to have more of a moral code regarding this than Asian Boss! 

It seemed like he got more airtime than the others, too, but I'd have to go back and count the seconds -- perhaps it just seemed that way because this is so painful to watch.

What Asian Boss did here was wrong. It is a lie to say you approached people on the street to see what ordinary folks think regardless of knowledge level, but then plant someone you sought out in your video, to make it seem like extreme views such as his are more popular than they actually are.

That’s a propaganda tactic. A lie. It’s what you do when you want to push a certain narrative, but want it to seem grassroots. It’s unacceptable. 

If you can't find someone with these views in the wild, by approaching people on the street, then that's a sign they aren't particularly common views.

The world isn't a both-sides deal. In Taiwan there is a general consensus, a mainstream. The 'real' videos depict that, the plant distorts it. People want to think Taiwan conforms to their idea that there are a wide range of equally popular and valid views and perspectives, but that's just not the case: the consensus in Taiwan is that, well, Taiwan is Taiwan.

If you do street interviews, you'll get people who lean a but bluer than that, but ultimately it'll snap back to that consensus. Being honest about that is good reporting. 

Wedging such out-of-the-mainstream beliefs in anyway by seeking someone out and then presenting that person as just some guy you found is not. It's manipulation, bordering on misinformation. At the very least, it misleads the viewers.

I reached out to Asian Boss on Twitter and via their website to see if they’d answer a few questions about this, but received no response. 

As I see it, if you want to interview someone like this, you can, but there’s only one appropriate path: move away from the “ordinary people on the street” interview setup and state plainly that you’ve gathered representatives from all segments of the Taiwanese political spectrum. You have to actually do that, though: in addition to moderate voices, you have to find someone as far-out deep green as Sean is deep blue. The closest person in this video was the young man in glasses, and frankly, his views aren't fringe. They're pretty normal.

Then you show that video without subterfuge: we gathered these people because they represent specific things. We did not find them randomly. 

Doing it as they did not only sells a lie to the audience about how they find these views, but how common each view is in the wild. The fact is, you won’t find many people like Sean on the street, because his views are fairly rare. Presenting him as someone you ran into at the park makes it seem like there are a lot more Seans out there than there really are. Filming him mask less, in fantastic light with great angles and backdrops furthers the lie that he is an authoritative voice for what many Taiwanese think. 

Wrong. Everyone knows that. The thing is, they don't care, and you can't force them to.

It moves away from “we looked around and this is what we found” and turns into a constructed narrative. You cannot ethically create the latter and sell it as the former. 

It also skews where the “center” of Taiwanese views on China truly is. If you interview a deep blue YouTuber but have no deep green balance, the “middle” seems more blue than it really is. The actual center is closer to “we don’t want to be part of the PRC and don’t want a war" -- it's not "in fact Taiwanese are Chinese". However, that’s not what comes across in this video. 

Even his own YouTube subscribers commented on his appearance in Asian Boss: 

It does appear that Sean was the only plant, however. Everyone else truly comes across as a ‘vox pop’, and one of the founders of Asian Boss posted recently in the Working in Taiwan Facebook group, asking for students to help them approach people in the street. That video is supposed to have been filmed today, so I'm curious what they'll come out with.

The post implies that they aren’t a “team” of reporters but instead find local helpers for one-off videos. However, it also means they probably do usually approach people on the street. Sean might have been a one-off. A single plant. 

But if they do, in fact, approach people on the street, why plant Sean in there? Why present him as someone you just 'found' when that's not true? Why try to construct a narrative that his views are part of a spectrum of beliefs in Taiwan that you might find in the wild?

Wrong according to you, buddy. But if the people do choose that one day, it will probably be because they can do so without the threat of war from "calm" Xi Jinping!

I have other questions, too. Why do two videos on anti-feminism in South Korea, but no videos (that I can find) talking to Korean feminists? Why present yourself as a “startup” when you’ve been around for almost a decade? Why delete many of your older videos? (Some of the older ones are pretty bad, such as this drawn-out, unfunny prank asking white people their opinions about untrue facts about Asia. Maybe that’s why they deleted others -- dump the low-quality stuff as you grow your brand.) 

They do try to do good as well, however, and seem to get involved in local or personal causes beyond just reporting on them. 

It would be great if Asian Boss could take a look at how they’re producing content now, with an eye toward any ethical issues that could cause them to lose credibility. Be clear about what you’re doing and what it can accomplish. That you are offering anecdotes, not data. If you are interviewing personalities, you need to say so. You can’t present them as people you found on the street. 

At that point, I would welcome more videos from them about Taiwan. Right now, though, I have a lot of questions and very few answers. What's the deal, Asian Boss? Are you ever going to offer an explanation?

There's a good reaction video, too. Useful for the extra context, as well as a way to see the original if Asian Boss realizes their mistake and deletes the original:

alrighty! I've spent every single day for the past week trying to edit this video on my crappy 2014 PC that lagged just by moving the mouse or reviewing footage that I'm editing lol but here it is. My reaction to @asianbossmedia 's recent video on Taiwan. https://t.co/UYrICFru2k

— Daniel Ku 顧仲文 🇹🇼🇨🇦 (@danzwku) January 9, 2022

 

Well NCCU's Election Study Center says about 70% of them do, and you don't get to be the dictator who tells them they can't.